Issue - meetings

Report of Deputy Leader and Cabinet Member for Economy and Skills  

The Committee considered a report of the Cabinet Member for Economy and Skills regarding the draft Staffordshire Rural Economic Strategy 2022-2030 which had recently been published for consultation (schedule 1 to the signed minutes).

The Strategy set out how the Authority intended to deliver their wider Economic Strategy in rural areas, recognising their significance to the County’s economy and that of the wider West-Midlands region as a whole. Understanding the specific opportunities and challenges which they faced was seen as key to ensuring future interventions by the Council and their Partners were appropriate, co-ordinated and timely. To this end, the Strategy, its evidence base and Implementation Plan had been jointly developed with Warwickshire Economics and Development.

Staffordshire was approximately 80% rural by area with 27,000 registered businesses operating across a diverse range of sectors including farming, forestry, tourism and manufacturing. However, the County faced challenges typical of rural areas including peripherality, physical isolation and weak telecommunications. In addition, housing affordability was often an issue with particular implications for younger and elderly residents. 

During his presentation of the report the Director highlighted the five strategic priorities included in the strategy document, summarised as follows:- (i) Stimulate enterprise and innovation to increase productivity, competitiveness and resilience across all sectors of the rural economy, including in overseas markets to enable high quality high-wage job retention and growth and to enable transition to net-zero carbon emissions; (ii)  Support sustainable intensification in agriculture whereby agricultural productivity is enhanced, whilst also creating environmental and social benefits through productivity investments and business support for improved viability, diversification, carbon reduction and succession; (iii) Recover and grow the visitor economy, including ‘green tourism’, by supporting tourism businesses and developing an on-trend visitor offer, including a high-quality accommodation offer, drawing on Staffordshire’s rich countryside and heritage assets; (iv) Improve rural digital connectivity and access to opportunities for rural businesses, workers, residents, and visitors, and develop digital and low-carbon energy infrastructure and; (v) Support the regeneration of the five Rural Hub Towns (Leek, Cheadle, Stone, Uttoxeter and Rugeley) to unlock investment opportunities, develop their visitor offers, and improve their resilience via high-quality place management.

The Director explained that the Strategy was to be co-ordinated and managed by the existing Funding, Business and Enterprise Team within his Directorate and that the emerging Implementation Plan would contain a range of projects and initiatives aligned to the above-mentioned priorities to be delivered by the County Council and their Partners. In addition, the Strategy was to be used to provide a context for Central Government funding including UK Shared Prosperity Fund under the ‘Levelling-up’ Agenda. He also highlighted the Strategy’s alignment with Priorities Nos. 1, “have access to more good jobs and share the benefit of economic growth” and; 2. “live in thriving and sustainable communities”, of the County Council’s Strategic Plan 2022-2026.

During the full and wide-ranging discussion which ensued, Members gave detailed scrutiny to the draft Strategy, asking questions, seeking clarification and raising specific areas of concern as follows:- (i  ...  view the full minutes text for item 3