Vicky Rowley, Commissioning Manager, Older People, and Dave Sugden, Commissioning Manager, Strategy and Policy
In March 2018 Staffordshire County Council and the Health and Wellbeing Board (H&WB) launched a public conversation called Dying Matters, Staffordshire. The aim of the campaign was to facilitate dialogue and discussion with the public about the importance of planning for their own end of life experiences and to encourage all adults, not just those with advanced long-term conditions, to start discussing dying, death and their own final wishes.
The public conversation included a media campaign, roadshow, meetings and events which were all aimed to inform and to prompt discussion. The emphasis of this work was planned to coincide with the national Dying Matters Awareness Week (14-18 May), with a large number of events planned to raise awareness, including an online webinar on 15 May led by Rev David Primrose.
The campaign had been particularly successful in the partnership approach used to increase engagement. The Board commended the campaign for its successful use of existing structures to help widen its reach and broaden engagement.
Following the success of this campaign it was suggested that a similar approach be used for the 2018/19 conversation with a focus on digital technologies to support and enhance personal responsibility for health and related areas.
a) the success of the Dying Matters, Staffordshire, public conversation be noted; and
b) the next scheduled public conversation focus be digital innovation in relation to health.