Decision details

Staffordshire Means Back to Business - Oral Update

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


Decision – That the oral report of the Deputy Leader and Cabinet Member for Economy and Skills giving an update on “Staffordshire Means Back to Business” activity including the following matters be noted:


  • Staffordshire’s recovery continues apace.  Staffordshire saw a significant increase in Universal Credit Claimants early in the Covid crisis but recent signs of recovery with claimants reducing by nearly a fifth (17%) or 4,350 claimants between February and July and our rate of 3.9% is lower than the 6.5% regionally and 5.5% nationally.


  • Although job vacancies in Staffordshire were heavily hit early in the crisis, overall levels have recovered and are now above pre-COVID levels.


  • Our Ignite Programme, designed to support young people looking to start their own businesses, has enabled us to reach a significant number of students and raise awareness of both entrepreneurship and the Ignite programme through the delivery of the “Encouraging Enterprise” lesson plan. This would not have been possible without the support of the colleges who rolled it out effectively through their staff.  As reported previously 7,000 students have received an Ignite lesson which must be unprecedented.  We have now approved grants to support 171 companies with free training enabling them to work in a post Covid competitive environment.  We are supporting 147 new apprentices which would not have been available without this initiative.


  • We are seeing unprecedented levels of activity to revitalise our town centres following successful government awards through Town Deals and Future High Streets funds including proposals for the regeneration of Stafford Town Centre.


Publication date: 16/09/2021

Date of decision: 15/09/2021

Decided at meeting: 15/09/2021 - Cabinet